BB21-47 Do you have these 3 V’s in your business? Susan Young.

Building your business with Sara Troy and her guest Susan Young, on air from November 23rd

One thing that drives me bonkers is watching people trying to explain their business with the wrong words and delivery. Aside from feeling embarrassed, they are leaving money on the table. Every. Single. Time.  Let’s clear this all up for you and get you ON TRACK for speaking with confidence, clarity, and charisma. Then you can grow the business you want — and deserve! You’ve got this!  Here’s a hint:  It’s not about your credentials. It’s not about your money mindset. And it’s not about your website, branding, or snappy business name.   Attracting dream clients to your business is a helluva lot easier when you have the 3 V’s that open the door. Only then can you start sharing your expertise, gifts, and talent.  Look, I’ve had the honor of coaching newbie entrepreneurs trying to get their first few clients to experienced speakers who coach NFL + NBA athletes and CEOs. I’ll tell you one thing that’s absolutely true.   Not a drop of doubt—  ALL of them have the same 3 KEY V’s at their core. Not one of the KEY V’s is ever missing.    So… what are the 3 KEY V’s, you wonder?   
1) Messaging that clearly shows deep VALUE to dream clients because it’s always about keeping their results in mind-not yours  (It doesn’t matter if it’s widgets or wealth investments—this is ALWAYS true!) Which brings me to…  
2) A story and offer that reveals the VISION of your dream clients’ desire. Heartfelt storytellers show prospects that they understand them at a deep core level. They know their wants and desires beyond a goofy avatar. It could be they want more time with family, a boat, a degree, a new partner—or a holiday bursting with gifts for the kiddos. It doesn’t matter…Which brings me to the need for… 
3) An irresistible, mesmerizing, and charismatic VOICE for people who are ready to buy. You’ll infuse your natural personality in just the right way so you feel aligned, not awkward. And it works. Because it’s simply a conversation and not a pushy sales pitch. And, if you’re like some of my clients who don’t like to sell, remember this: You don’t have a viable business if money doesn’t trade hands.  

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 The 3 KEYS may sound easy enough, right???  But if people aren’t responding to your message, it means one or more of the KEY V’s is either missing or needs tweaking. And you feel frustration, disappointment, and angst.   So how do you fix this? How do you have the right KEYS to open the door (AKA sign the new client) so you can start sharing your expertise, gifts, and talent? How do you make the 3 KEY V’s work for YOU?  Well… it’s WAY too long to explain in an email.

Susan Young is an award-winning story + sales coach with 35 years of experience. She teaches seasoned entrepreneurs how to share their stories and attract dream clients. Susan’s coaching and consulting company is 21 years old.

Susan is a former on-air radio news anchor. She spent 10 years as a reporter, interviewing everyone from homeless people to presidents. She also managed the Office of Radio + Television for New Jersey Gov. Christine Todd Whitman. In addition, she was a public relations director for a statewide nonprofit.

Susan is a Certified Practitioner in Neurolinguistic Programming (NLP). Through online group and private coaching, Susan brings NLP into a refreshing blend of storytelling, sales, subconscious reprogramming, and psychology into her work.

Susan has been honored as “Entrepreneur of the Year” and is one of the ‘Top 75 Badass Women on Twitter.’



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Catch Susan’s article here on the C-word.